Video
Power of Libraries in Economic Recovery
After COVID, the world's economy suffered. Libraries have been a great resource for communities, especially in economic crisis. The marketing team I was in worked together to create this video to help libraries show their value.
Background Information
Organization: SirsiDynix
Organization Type: Software Company for Libraries.
Client: Libraries
Audience for the project: Stakeholders who make financial decisions on the future of the libraries
Problem
After COVID Libraries were affected. Some Libraries were being closed because of the economy change.
Solution
To show the value of Libraries to stakeholders who make budget decisions that affect Libraries.
Platform: Video
My Role
Graphic Designer, Animator & Video Editing
Highlights
- Collaborated with Marketing Manager, Content Writer, and Chief Marketing Officer.
- Participated in planning, content & design meetings, where I saw first hand how to manage a project from the idea stages to the final delivery of the product.
- Asked for feedback often to make sure the visuals where conveying what the client wanted. And also tested it on the client’s end user.
Showcase
Technical Skills
- Graphic Design: Used to create the look and feel of the video. Created some of the assets/illustrations and also the promo items such as landing page and emails.
- Video Editing: Created the individual animations and assembled the different parts of the video to flow with the audio and text.
- Web Development: Created landing pages for the video and built the email that was sent to our customers.
Tools Used
- Adobe Illustrator: Used to create the illustrations and the promo items.
- Adobe Photoshop: Used to do minor editing on illustrations and images.
- Adobe After Effects: Used to build all scenes animations.
- Adobe Premiere Pro: Used to compline all scene animations into acts and to add audio.
- WordPress: Used to host and deliver the customized videos for users.
- Adobe Marketo: Used to promote and distribute general version of the video.